Modern retail competition pushes brands to innovate consistently and look for new ways to be different. While some marketing tools have evolved with the digital age, many traditional tools remain underutilized and not fully exploited.
One such tool that is versatile, cost-effective, and highly customizable POS is the corrugated display, capable of giving a fresh twist to the perception and purchase of products in physical retail spaces.
In this article, we are going to discuss the reasons why most retail brands are overlooking the power of the corrugated display and how embracing this little but mighty tool can easily heighten brand visibility and sales.
The Underestimated Flexibility of Corrugated Displays
Corrugated displays are produced with corrugated cardboard, which is a light in weight yet strong material. This is why retail brands often overlook these displays, as their seemingly simple design makes them appear less important. However, this is what makes them flexible and valuable for retail settings.
With corrugated displays, brands can have units tailored to any desired size, shape, or design. A countertop unit, a freestanding floor display, or even a wall hang are a few of the options that meet their needs with corrugated displays.
The artwork, designed with bright graphics, branded elements, and attention-grabbing details, is sure to capture the immediate attention of the consumer. This enables retailers to create striking and meaningful presentations that drive sales.
While most brands are concentrating their attention on high-tech displays or elaborate shelving units, they will miss opportunities that come with flexibility in the use of corrugated displays.
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Cost-Effectiveness: A Missed Opportunity
Traditionally, brands will be on a tight budget when launching a new product line or merely running an advertising campaign. Consequently, they often disregard physical in-store displays as outdated or less effective.
Corrugated displays, however, assist brands in manifesting an attractive presentation in-store without sweating over budget constraints.
Unlike permanent fixtures or costly merchandising options, corrugated display are inexpensive to produce and can be ordered in large quantities, further cutting costs. Their lightweight design also reduces transportation and assembly costs, making them cost-effective from production to implementation.
It is a world where smart budgeting comes into play, and retail brands miss the opportunity to stretch their marketing dollars. Corrugated displays are an investment that provides much value at a fraction of other marketing or merchandising solutions, thus allowing brands to maximize in-store presence without sacrificing quality or impact.
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Short-term Campaigns and Seasonal Promotions
Another reason why corrugated displays are all but ignored is their assumption of being too fragile for the long haul. Of course, these displays are not meant to last an eternity, and that’s exactly what makes them ideal for campaigns running a short time and seasonal promotional efforts.
Holiday retailers frequently promote special deals, limited-time offers, or events centered around specific products. In this situation, corrugated point-of-sale displays are excellent due to being lightweight and easy to assemble, move, and de-assemble without damaging store fixtures, with little labor use.
Although some brands underestimate the value of corrugated displays due to their temporary nature, they can effectively create urgency and encourage impulse buying. Retailers should place them near the checkout counters or busy spots for spontaneous and last-minute purchases on seasonal trends or offers.
Possibilities of Branding and Customization
Major missed opportunities exist in the use of retail branding due to the impossibility of full utilization of corrugated display branding capacity. In the competitive field of a retail environment, brand identity and visibility are more than mission-critical to winning the attention of customers.
Many brands underestimate the visual impact that a well-designed display has on the behavior of customers. A strategically positioned, vibrant corrugated display can help reinforce brand recognition as well as increase the perceived value of the product.
Those companies that do not seek investment in custom corrugated displays miss out on the chance to make an unforgettable shopping experience. When well-designed, those displays catch the eye of the consumer but additionally communicate the brand’s values, personality, and commitment to quality things that can further a customer’s loyalty and sales.
Sustainability and Eco-Friendliness
As awareness of environmental issues by consumers grows, sustainability affects the consumer’s decision. Retail brands that have not considered corrugated displays in their benefits on the environment are losing a chance to be one of the environmentally friendly trends and to develop a great image.
Corrugated cardboard is a recyclable and biodegradable material, therefore it offers an environmentally friendly option as opposed to plastic or metal display. In this manner, retail brands can reduce their environmental footprint and win the hearts of those consumers who believe in sustainability.
In a day and age where consumers are looking at the environment that the purchased products and the companies they are buying from represent, retail brands embracing sustainable display solutions like corrugated displays can differentiate themselves from their competitors. These brands risk being seen as out of touch with consumer values if they miss the opportunity.
More Exposure to Products and Increased Impulse Buys
One of the primary applications of in-store displays is to make items more visible and accessible to customers. Regarding this, corrugated displays deserve merit because they position products where they can attract attention and prompt impulse purchases.
These displays can be strategically located in high-traffic areas, such as at the checkout, in aisles, or at entrance points. As corrugated displays can be designed according to the company’s requirements, they can be designed in such a manner that the attention of the shopper is immediately diverted to the product, thus increasing the prospects for impulse purchasing.
Corrugated displays are missed opportunities for increasing the visibility of products, which gives a direction toward sales. Brands could use impulse buying psychology along with corrugated displays to position products in places that are accessible and can provide fresh sources of revenue.
Adaptability to Retail Trends
Constant retail trends establish a continually shifting landscape that brands failing to keep pace with simply fall further behind their competitors. One of the biggest benefits of corrugated displays is that they can easily change with the times.
New products, altered store layouts, or seasonal promotions come and go; these corrugated displays can be readjusted, replaced, or updated for the latest specific need.
Corrugated benefits include an ability to update such displays in real-time and easily reflect new branding, new product offerings, or promotions. Such flexibility aids brands in adapting to the fast retail environment with minimal cost impact.
Retail brands that forget corrugated displays end up stuck with outdated or meaningless merchandising arrangements. They thus lose the chance to remain current and in step with the rest of the retail environment that continues to evolve.
Customer Engagement and Interaction
Lastly, corrugated displays provide aspects of consumer interaction that many brands miss. Such displays can be designed to elicit interaction: for example, by offering samples of the product, with QR codes directing users to more comprehensive information on the product; or by provision of built-in digital screens with richer information on the product.
Interactive display solutions serve as an ideal source to provide a memorable experience and, therefore, highly influence consumer decisions while shopping. Brands that fail to capitalize on the interactive ability of corrugated board displays may lose a powerful opportunity to address customers at a deeper level and make an impact on them.
Conclusion
Hence, though retail brands may not consider it to be the most important, yet there are a lot of advantages in terms of cost, customization, sustainability, and consumer involvement while using corrugated displays.
Integrating corrugated into their merchandising strategy can really help and make brands over-expose their product and also create more brand recognition and generate more impulsive purchases among consumers. The ability and flexibility of corrugated products make retailers responsive to change trends and seasonal promotions.
In competitive retail, brands are poised to miss some value opportunities to connect with consumers if they don’t exploit the power of corrugated displays. It’s now time for retail brands to rethink their approach to in-store display and realize that corrugated displays carry an enormous impact on their bottom line.
FAQs
- What are the benefits of using corrugated displays in retail?
The one thing that sets corrugated displays apart from other options is the fact that they can be custom-made, inexpensive, and flexible, thus qualifying them for use in retail stores where this can create visibility for products, thus motivating impulse buying.
- Are corrugated displays environment-friendly?
Yes, corrugated displays are made from recyclable and biodegradable materials, hence environmentally friendly for retailers to opt for.
- Can the corrugated be used on temporary promotions?
Corrugated point-of-purchase displays are well-suited for short-term campaigns and seasonal promotions because they’re lightweight and easily customized.
