Regarding product packaging, you need to ensure that your decisions highlight your offerings in the best way possible. At the same time, you have to make sure that your packaging design can protect your products right until they reach your customers.
Striking this balance can be challenging enough on its own. It gets even more difficult when you have to make your product packaging look unique to set yourself apart from competitors. However, achieving this feat is not impossible.
To help you make your product packaging stand out of the crowd, here are some ideas for innovative product packaging for small businesses.
Use Environmentally Friendly Materials
From using renewable energy mining to composting leftover food, industries and individuals are finding ways to do their part in protecting the environment. As a small business, you can also show your commitment to the planet by using environmentally friendly materials in your packaging. This not only helps you take care of the planet but also allows you to catch the attention of customers trying to achieve the same goal with their personal shopping and lifestyle decisions.
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Make Your Packaging Reusable
Speaking of environmentally friendly options, you can also make your product packaging a reusable item to make it more innovative. This approach allows customers to repurpose packaging into storage boxes, vases, or display pieces. Besides letting you reduce packaging waste, this also creates more value for your customers. But before you make wooden boxes or mason jars a part of your packaging, you should put them under stress tests to meet shipping standards like ISTA 3A.
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Turn to Personalization
Personalization is another way to bring innovation to your product packaging. In this approach, you can include handwritten notes for your customers in the packaging before making an in-store sale. Alternatively, online orders can address customers by name in a heartfelt letter. You can also take various steps to make personalization possible. For example, taking cues from the above ideas, you can use a handwritten note service or ask one of your employees to show off their calligraphy skills.
Showcase Local Artists
Whether you’re reading about the meaning behind NFTs or the value of human creativity, it’s easy to see that artists bring a touch of personal expression to everything. By including the work of local artists within your packaging, you can elevate your packaging just as much as you appreciate their talents. This can add a certain flair to your packaging’s appearance while showing you care about the community that helps you conduct your business.
Create an Unboxing Experience
Unboxing videos have been around since the mid-2000s and have grown popular. Whether your business deals in luxury products, skincare items, or consumer electronics, creating an unboxing experience with branded boxes, wrapping paper, and personalized notes all in one can imbibe a sense of thrill into your products. You can also spread the word about your unboxing experience through email marketing software, paid ad programs, and influencer campaigns over social media channels.
Keep It Simple
In some cases, going with a minimalist approach might be the best route. For example, if you sell environmentally friendly products, use as little packaging material as possible. With this in mind, you can package your products in a single box while ensuring they remain secure during shipping. But this can be a big change, so it’s important to take your audience’s feedback into account before implementing it. For this, you can use a customer experience platform.
Appreciate Your Customers
You can also use your product packaging to show your appreciation for your customers. By including discount coupons and QR codes within your packaging, you can show that you value your customers and want them to continue doing business with you. You can also explore the benefits of IoT for customers by establishing communication with them electronically and explaining these methods via flyers in your packaging. This can go a long way towards establishing your rapport with your customers.
With these ideas, you can take your product packaging to the next level. This way, you can improve your branding while standing out among competitors.
